Project Haltestelle – Hop On!
An initiative by the RockZ.social Foundation as part of the campaign "You'll Never Pixel The Real Thing! Stay Cognitive"
Objective:
To inspire motorcyclists, cyclists, and hikers to connect through their shared hobby and foster real, personal interactions.
Concept:
The "Haltestelle" project uses a unified symbol and a distinctive logo inspired by the German bus stop sign. This ensures high recognition value. Motorcyclists display this logo to signal their openness to connecting with like-minded individuals, encouraging social exchange.
With its striking logo and the term "Haltestelle," the RockZ.social Foundation aims to encourage people to show their openness to new encounters anytime and anywhere. The logo serves not only as a symbol of sociability but also as an attractive merchandising item. It is available in various forms – such as patches, stickers, t-shirts, or keychains – in the RockZ.social Foundation’s charity online shop. All proceeds from sales go to carefully selected social projects.
Participants in this project send a powerful message of community and solidarity by publicly displaying the logo and encouraging others to reach out.
Collaborations:
The project is supported by partnerships with various companies, motorcycle meet-up spots, and the gastronomy sector – all in the spirit of a good cause. Collaborations with existing motorcycle groups and associations are also planned to maximize the project’s reach and social impact.
